The journey for RocketZone Marketing has begun with the registered process underway with the Companies Office and IRD. Next I need to decide on the goals for branding, identify my touchpoints and commission a designer. I am terrible at being objective for my own business so from this point onwards I plan to gain as much insight from experts as required to be confident with my decision making. I want to take the opportunity to plan some long term goals and relate my project ideas to these linked objectives.
I will design a brief defining my branding objectives and send this to an experienced graphic designer on Monday to highlight my commitment to being professional with the public face of this brand. Using the research I gathered for creating a qualitative survey of my target market I plan to adapt this feedback into the projects for SME marketing opportunities.