Monthly Archives: December 2010

Testing email greetings

I’ve often wondered whether people respond differently if their name is in an email or not. The general belief is the personalised approach is more powerful when connecting with an audience. But I don’t believe people are stupid, they realise … Continue reading

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DHAtax gets personal

Tax director, Daniel Hunt has become the proud owner of a new Mazda and he has the personalized plates to prove it! You will spot his car parked outside a training institute or business near you! Be assured he is … Continue reading

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