I’ve often wondered whether people respond differently if their name is in an email or not. The general belief is the personalised approach is more powerful when connecting with an audience. But I don’t believe people are stupid, they realise software generates these greetings so I think intelligent content that is relevant to the audience stimulates a more genuine connection. This little experiment (link below) interested me as it noted a positive response to a general “Hi again” greeting verses the readers name. It was suggested that the difference highlighted “viewer fatigue” as a possible factor, seeing the same introduction gets old so variation is important too.